The Impact of Social Media on Social Change
Everytown for Gun Safety hired Jeremy Heimans’ company Purpose to promote its cause of restricting Americans Second Amendment rights via local legislation. The message they push is reducing gun violence. Mr. Heimans is a social media expert, and a liberal activist. He opposes war, guns, anything remotely anti-gay and actively supports the LGBT rights movements and the delivery of aid to Syrian fighters on both sides of the conflict. Jeremy’s company is doing a very effective job leveraging social media to create awareness, but I am not sure he has cracked the code on converting that to social change, yet.
I was watching him speak about “New Power” vs. what he calls “Old Power” which he presented publicly at a TED talk in Berlin last month. You can watch the presentation below. The concept of social movements has been studied in depth … Read more »Continue